Home Value Estimators Are Now More Accessible to Real Estate Brokers and Agents

Easy-to-use real estate automated value model provides lead generation opportunities and fair estimates for homeowners online

SAN DIEGO, United States - December 7, 2017 /MarketersMedia/ —

Data technology company Home Junction has been evolving its automated value model (AVM) to adapt to changes in the market over the last 20 years. Since the 1980s, the market has changed from a heavy reliance on traditional media, such as print and direct mail, to digital media. As more consumers look to the internet for real estate knowledge and information on local brokers or agents, there is a rise in competition on the web. To get the attention of potential clients, brokers are faced with the task of creating integrated marketing strategies and using media like email, social media, and paid ads to generate and nurture leads.

Home Junction announces the release of its AVM plugin, which can now be installed on a realtor’s website as a WordPress plugin or as a standalone portal on any platform. Though Home Junction’s AVM has been in commercial use for at least two decades, it is now available as a more convenient and affordable option for web use. The tool is designed with easy installation and a smooth user and host experience in mind.

To get an estimate on what their home may be worth, users can input their address into the AVM search engine on a broker’s website and instantly receive a report to their email inbox. They will also be able to manipulate different features of the home, such as the number of bedrooms and bathrooms. The resulting home valuation report will give users a price range and ranking on their home, based on data from public records such as tax polls, recent neighborhood sales activity, and MLS data.

Home value estimator tools are driving factors in lead generation strategies for the modern real estate industry. These engines can be customized to ask for the user’s contact information. Typically, home value estimators will ask for the email address of the person who will receive the report, and it can ask for the name and contact phone number associated as well. This data can give the realtor the information they need to market their services to these potential sellers. For the broker, the AVM will be able to send a daily report regarding its searches. This data can then help brokers convert those website leads into clients through a more targeted marketing strategy.

“Individual brokers and smaller real estate firms can utilize this powerful tool without needing a large investment as required by AVMs of the past,” Home Junction Senior Vice President Ed Kim said. “Providing access to these resources allows realtors to compete on a more level playing field against large, mega-firms.”

With Home Junction’s AVM plugin, more accessible data can be the keys to building up a broker’s reputation and creating an active lead generation marketing program. By reporting on potential leads, brokers can personalize their communications and have a better position when looking at their presence in the market. With a plugin that is easy to install, Home Junction is making home valuation more widely accessible for users and brokers.

About Home Junction

Home Junction is a data technology company that works with more than 200 Multiple Listing Services nationally and self-aggregates public records, school info and ratings, demographic data and boundaries. They also compile dozens of relevant real estate data layers and use a collection of boundary and expansive data to build custom websites, data widgets, home values (AVM), and enterprise applications for agents, brokers, and other operators of residential real estate websites interested in improving their real estate search, user experience, and monetization of their existing traffic. They offer direct white label licensing of their boundary and data products so clients can build their own user experiences.

Contact Info:
Name: Ed Kim
Email: ekim@hjimail.com
Organization: Home Junction Inc
Address: 4141 Jutland Drive, Suite 335, San Diego, CA 92117
Phone: (858) 777-9533

Source URL: https://marketersmedia.com/home-value-estimators-are-now-more-accessible-to-real-estate-brokers-and-agents/274950

For more information, please visit https://www.homejunction.com/

Source: MarketersMedia

Release ID: 274950

Latest News

SpaceX 1st: Recycled rocket soars with recycled capsule

Dec 15, 2017

CAPE CANAVERAL, Fla. — SpaceX racked up another first on Friday, launching a recycled rocket with a recycled capsule on a grocery run for NASA. The unmanned Falcon rocket blasted off with a just-in-time-for-Christmas delivery for the International Space Station, taking flight again after a six-month turnaround. On board was a Dragon supply ship, also a second-time flier. It was NASA's first use of a reused Falcon rocket and only the second of a previously flown Dragon. Within 10 minutes of liftoff, the first-stage booster was back at Cape Canaveral Air Force Station, standing upright on the giant X at...

Eighth planet found in faraway solar system, matching ours

Dec 15, 2017

CAPE CANAVERAL, Fla. — A record-tying eighth planet has been found in a faraway solar system, matching our own in number. Even more amazing, machines and not humans made the discovery. NASA joined with Google on Thursday to announce the finding. This eighth planet orbits the star known as Kepler-90. Like Earth, this new planet, Kepler-90i, is the third rock from its sun. But it's much closer to its sun — orbiting in just 14 days — and therefore a scorching 800 degrees Fahrenheit (427 Celsius) at the surface. In fact, all eight planets are scrunched up around this star,...

Scientists solve speed surprise in stratospheric stunt

Dec 15, 2017

BERLIN — Scientists say they've figured out why an Austrian who became the first skydiver to break the speed of sound fell faster than the drag of his body should have allowed. Felix Baumgartner jumped from the stratosphere 39 kilometers (24 miles) above Earth on Oct. 14, 2012, and landed safely on the ground near Roswell, New Mexico, nine minutes later. Baumgartner, whose protective suit and backpack gave him a very irregular shape, reached speeds of up to 1,357.6 kph (843.6 mph) — higher than scientists had expected even for smooth objects in freefall. In a paper published Thursday by...

No Paris climate accord? No problem, bloc of states says

Dec 15, 2017

HAMPTON, N.H. — Since President Donald Trump vowed this summer to pull the United States out of an international climate accord, states looking to tackle carbon pollution have been forced to go it alone. More than a dozen formed an alliance committed to reducing emissions in line with the Paris accord, an international agreement that aims to halt the rise in global temperatures. Several state leaders, including California Gov. Jerry Brown, were in Paris this week for a climate summit two years after the historic accord was signed. The summit offered updates on promised funding for poor countries to address...

Space capsule with 3 astronauts returns to Earth

Dec 15, 2017

MOSCOW — Three astronauts on Thursday landed back on Earth after nearly six months aboard the International Space Station. A Russian Soyuz capsule with NASA's Randy Bresnik, Russia's Sergey Ryazanskiy and Paolo Nespoli of the European Space Agency descended under a red-and-white parachute and landed on schedule at 2:37 p.m. local time (0837 GMT; 3:37 a.m. EST) on the vast steppes outside of a remote town in Kazakhstan. The three were extracted from the capsule within 20 minutes and appeared to be in good condition. Bresnik, Ryazansky and Nespoli spent 139 days aboard the orbiting space laboratory. The trio who...

About Us

The Scientific Journal reports news related to science accurately and offers expert's opinion with unique perspective.

Contact us: sales@thescientificjou.com