THAIFEX-World of Food Asia 2019 returns with a greater business focus and an elevated trade show experience

Enhancements to Hosted Buyer Program and VIP services include new supporting programs and inaugural innovation/start-up zone

BANGKOK, Thailand - May 14, 2019 /MarketersMedia/ —

The largest dedicated food and beverage (F&B) trade show in the region, THAIFEX-World of Food Asia, is set to return for its 16th edition. To be held from 28 May to 01 June 2019 at the IMPACT Muang Thong Thani in Bangkok, Thailand, the trade show will feature brand new programs and experiences to equip visitors for the future of the industry, along with enhanced buyer programs and VIP services to further strengthen the show’s focus on quality business and trade.

According to research by Euromonitor International, disposable incomes in the Asia Pacific (APAC) region are projected to grow by 78.0% (in real terms) over the 2017–2030 period, spurring an explosion of growth in the middle class (source:https://blog.euromonitor.com/consumer-lifestyles-asia-pacific/) and a surge in demand for modern products and services – including F&B. In fact, APAC is set to become the largest consumer of F&B by 2030.

Enhanced buyer program and new services to boost business and show experience

As a sign of renewed commitment to facilitating quality business and trade, THAIFEX-World of Food Asia 2019 will feature an enhanced Hosted Buyer Program. Hosted buyers will be able to access an online business matching platform from end April onwards to target and pre-arrange business appointments with around 2,700 exhibitors during the trade show.

“Business has always been, and continues to be, a huge priority for THAIFEX-World of Food Asia. Through the new online business matching platform and enhancements to the Hosted Buyer Program, we want to optimize the trade show environment to make it conducive for exhibitors and buyers to strike deals with one another,” said Mathias Kuepper, Managing Director of Koelnmesse Pte Ltd.

In addition to an optimized business matching platform, improved VIP guest services will cater to the administrative and logistical needs of top buyers and visitors, e.g. a new THAIFEXclusive Membership Card that provides members with special discounts for THAIFEX conferences and at F&B outlets within the IMPACT Exhibition Center. Access to the THAIFEXclusive Club has been expanded to accommodate more business meetings. VIPs will receive complimentary luggage delivery and storage to provide greater convenience.

“With the sheer number of exhibitors present at a trade show like THAIFEX-World of Food Asia, the ability for buyers like ourselves to select and arrange business meetings with specific companies ahead of time really helps us to cut through the noise and connect with the right products and services to take our business to the next level,” said Mariana Sudarma, Merchandising Manager of PT. Swalayan Sukses Abadi, The Food Hall.

Apart from VIP-specific services, new guest services will be introduced to create a more seamless and hassle-free trade show experience for all. These include self-check-in systems, self-print counters, free river taxi rides from IMPACT Muang Thong Thani, paid luggage delivery services and more. These services will alleviate administrative burdens on guests and provide levels of convenience and flexibility.

Brand new programs and partnerships showcase the future of F&B

To immerse visitors in the future of the F&B industry, this year will see the unveiling of a new program - THAIFEXfuture Food Experience+. The new special show will feature engaging talk shows and interactive product demonstrations.Housed under this program is the inaugural THAIFEX Startup pavilion which brings together the best young and innovative companies showcasing new innovative solutions such as drone F&B delivery.

Michael Currie, CEO of urban drone solution start-up, Fling said, “New technologies like drone delivery in the F&B space have the potential to disrupt existing business models and create new value for customers and companies alike. We’re excited to be a part of THAIFEX-World of Food Asia presenting the future of F&B to an international audience, and we look forward to meeting other companies to network and share ideas on how we can grow and advance the industry.”

For the first time, the Thailand Food Innovation Forum will collaborate with the flagship knowledge conference, innofood Asia Conference to launch the groundbreaking Leadership in Food Innovation Conference Series. “Through the public-private partnership between the show organizers, we are able to integrate our well-established Thailand Food Innovation Forum with the innofood Asia Conference to facilitate greater knowledge sharing, and create more value for visitors and industry players at THAIFEX-World of Food Asia 2019,” said Kalin Sarasin, Chairman of The Thai Chamber of Commerce.

The revamped THAIFEXtaste Innovation Show will also feature a curation of the top innovative products submitted by regional and international companies across each of the 11 tradeshows and special shows. These top products are picked based on criteria ranging from uniqueness in taste, packaging, type of ingredients and overall presentation.

The internationally acclaimed Thailand Ultimate Chef Challenge (TUCC) will also return for its 8th edition, and a new focus on Asian Cuisine for this year.

Undergirding the fresh supporting programs are the 11 core trade shows which have, over the years, become the centrepiece of THAIFEX-World of Food Asia. Altogether, the trade show will see the participation of around 2,700 exhibitors from across more than 40 countries with new country entrants for the year, including Australia (AUGVEG), Brazil, Columbia, Poland, Spain, Sri Lanka, and the United States.

This year marks a special edition of THAIFEX-World of Food Asia with the host country, Thailand, currently heading the ASEAN Chairmanship.

Commenting on this landmark year for the country and the trade show, Banjongjitt Angsusingh, Director General of DITP said, “With the theme of “Advancing Partnership for Sustainability” for our ASEAN Chairmanship this year, we hope that THAIFEX-World of Food Asia and all its programs will serve as a key platform to strengthen connectivity and partnerships between local, regional and international F&B players to drive sustainable growth in this industry.”

As part of THAIFEX–World of Food Asia 2019, DITP will also be bringing in several entrepreneurs who have developed innovative products and creative solutions in response to the latest future trends in S-Curve industry, particularly, food for the future.

THAIFEX-World of Food Asia 2019 will be held from 28 May to 01 June.

Contact Info:
Name: Victor Heng
Organization: THAIFEX-World of Food Asia 2019
Phone: +65 6500 6707
Website: http://www.thaifexworldoffoodasia.com

Source URL: https://marketersmedia.com/thaifex-world-of-food-asia-2019-returns-with-a-greater-business-focus-and-an-elevated-trade-show-experience/512232

Source: MarketersMedia

Release ID: 512232